Extending Our Theme Online
Twitter: Not Just About Ham Sandwiches
Kitty Porterfield and Meg Carnes
Why you should tweet—and how to make your tweets effective.
From Breakfasts to Backpacks
Jennifer Esler Reeves and Lino O. Rodriguez
This K– 2 community school in a poor neighborhood
provides lifelines for families.
How to (Really) Listen to Parents
What you can learn from your students’ families.
Supply Parents, Demand Parents
Let’s rethink the roles parents play in our schools.
Margaret M. Scherer, Editor in Chief
Deborah Perkins-Gough, Senior Editor
Amy M. Azzam, Senior Associate Editor
Naomi Thiers, Associate Editor
Teresa K. Preston, Associate Editor
Lucy Robertson, Assistant Editor
Judi Connelly, Senior Graphic Designer
Mike Kalyan, Production Manager
Katy Wogec, Rights and Permissions Manager
Brittany Bowen Fleming Advertising Manager
EL Study Guide
Gene R. Carter, Executive Director
Judy Zimny, Chief Program
Gary Bloom, Art Director
Ronald S. Brandt, Executive Editor Emeritus
Inservice Guest Blogger: Larry Ferlazzo
WHERE TO FIND EL
; Listen to podcasts, view videos, read online-only articles, and
;;Read and share the digital version of EL: www.ascd.org/digitalel
;;Discuss selected EL articles on Inservice, the ASCD blog:
;;Join the EL group on ASCD EDge and comment on any EL article:
;;Follow us on Twitter: http://twitter.com/ed_leadership
;;Contact us by e-mail: firstname.lastname@example.org
;;Find Guidelines for Writers and a list of upcoming EL themes:
Educational Leadership (ISSN 0013-1784) is a benefit of
membership in ASCD. Annual membership dues are $49,
Basic; $89, Select; $219, Premium; and $985, Institutional,
of which $39 per member covers a year’s subscription
to Educational Leadership. Educational Leadership is
published monthly September through May except
bimonthly December/January. Periodical postage paid
at Alexandria, Virginia, and at additional mailing offices.
Return undeliverable Canadian addresses to:
1415 Janette Ave., Windsor, ON N8X 1Z1. Postmaster:
Send address changes to Membership Department,
Educational Leadership, 1703 N. Beauregard St.,
Alexandria VA 22311-1714.
Educational Leadership is intended primarily for leaders
in elementary, middle, and secondary education but
is also for anyone interested in curriculum, instruction,
supervision, and leadership in schools. ASCD publications
present a variety of viewpoints. The views expressed
or implied in this publication are not necessarily official
positions of the association. ASCD editorial office and
advertising: 703-578-9600; e-mail: email@example.com.
Educational Leadership is a registered trademark of ASCD.
Copyright © 2011 by ASCD. All rights reserved.
(USPS 168-760). May 2011. Stock No. 111036.
Digital edition by
Texterity. Available at